Privacy Policy

Information We Collect

We collect basic technical and usage details such as browser type, device information, IP address, and pages viewed. If you reach out to us, we receive the information you provide, like your name, email address, and message. We also rely on cookies or similar technologies to measure activity, which is described below.

How We Use Information

We use this data to operate and improve the site, respond to requests you submit, understand traffic patterns, and keep the service secure and compliant with legal obligations.

Sharing of Information

We do not sell or rent your personal information. We may share data with trusted providers that help run the website (such as analytics services), when required by law, or to protect the rights, safety, and integrity of the service and its users.

Cookies and Tracking Technologies

We use essential cookies for core site functionality and analytics cookies to understand performance. You can disable or manage cookies in your browser, but some features may not work as intended without them.

Advertising

Ads may be served by third-party networks. These networks may use cookies or similar technologies to personalize ads.

Google AdSense

This site uses Google AdSense to display advertisements. AdSense uses cookies and similar technologies to serve personalised ads based on your browsing history. You can opt out of personalised advertising at Google Ad Settings or via the Digital Advertising Alliance.

Your consent choices

When you first visit, a banner lets you accept or reject non-essential cookies. Your choice is stored in your browser and can be changed at any time by clearing your browser cookies or local storage.

Google Analytics

We use Google Analytics, loaded through Google Tag Manager, to measure how visitors use this site. Data collected includes pages viewed, session duration, device type, and approximate location. IP addresses are anonymised. Analytics tracking is only activated when you have accepted non-essential cookies via the consent banner. You can opt out by clicking Reject on the cookie banner, or by installing the Google Analytics Opt-out Browser Add-on.

Your rights under UK GDPR

TransformUnits is operated from the United Kingdom, and the applicable data-protection law is the UK General Data Protection Regulation (UK GDPR) together with the Data Protection Act 2018. The data controller for personal data collected through this site is the independent operator of TransformUnits, reachable through the contact page. Under UK GDPR you have the right to access, correct, delete or export personal data we hold about you, to object to or restrict certain processing, and to withdraw consent for non-essential cookies at any time. UK residents may also complain to the Information Commissioner's Office (ICO). All processing described in this policy takes place in the UK, so UK GDPR applies regardless of where you are located.

Data Security

We use reasonable safeguards, including access controls and encryption where appropriate, to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute protection.

Data Retention

Contact form submissions are kept for up to 12 months and then permanently deleted. Analytics data is retained according to Google Analytics retention settings (typically 14 months). We do not retain personal data beyond what is necessary for the purposes described in this policy.

Third-Party Links

Our pages may link to external sites. Those sites operate under their own privacy practices, and we encourage you to review their policies before sharing information.

Contact Us

If you have questions, please contact us through the contact page. For how this site sources and corrects its conversion data, as distinct from personal data, see the Methodology and Editorial Policy pages.